The Problems
1. What is the first significant problem that must resolve as soon as possible?
The first significant problem is that this old page is an outdated look and feel.
2. The second major problem that I need to resolve.
We need to optimize the user flow and interaction design on this page.
3. The Third major problem needs to be resolved.
I need to answer customers' most significant pain points every time they go thru the process of purchasing a car. At the same time, minimize the customer support calls with those answers.
The Process
Old Version
New Version
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