Hi, my name is Hector L. Santiago, and I'm a Sr. UI/UX Designer
As a UI/UX Designer, I have been involved in numerous projects that include creating a intuitive design influenced by user needs and requirements while considering the business goals and technological constraints. Having worked in small startups and large companies, I bring elements of lean to my work and strategies to identify new opportunities for streamlining processes. Working within cross-functional teams, I thrive when aligning design with engineering to provide a cohesive product development experience.
As a Senior UI/UX Designer based in Frisco, Texas, I bring a wealth of experience and expertise to the table. My journey in UI/UX design began in 2008, and since then, I have continuously expanded my knowledge and skills, staying up to date with the latest industry trends and best practices.
My career highlights include:
Design Systems and Organizational Excellence: I have successfully developed and implemented six design systems within the past two years. By leveraging my expertise in UX/UI planning, organization, and execution, I bring clarity and structure to the design process. My current focus lies in planning and organizing the next Design System for Michaels Store, utilizing Atomic and Function Structures.
Mastery of Industry-Standard Tools: I excel at utilizing industry-standard tools, including Sketch, Adobe XD, and Figma, along with their plugins. Notably, my proficiency in Figma allows me to create responsive components with constraints and utilize auto-layout to achieve speed and consistency in my designs.
Roles and Collaborative Achievements: Throughout my career, I have held various positions that have contributed to my extensive experience in web design and development. Notable roles include:
- Sr. UI/UX Designer at 7eleven
- Sr. User Experience Designer at Michaels
- Sr. UI/UX Designer at Appgate
- UI/UX Designer at Copart
- Lead Manager at Amazon
- Web Consultant at Hostgator
- Web Designer & Web Developer at Alpha Studio Design and Code
These diverse experiences have provided me with a deep understanding of the industry, and I bring this knowledge to every project I undertake.
In every project, I prioritize user satisfaction and usability by adhering to fundamental UX design principles. I focus on understanding user needs, ensuring consistency, clarity, and accessibility throughout the interface. By emphasizing simplicity, emotional design, and flexibility, I create intuitive experiences that foster positive user interactions. Iterative refinement based on user feedback ensures continuous improvement, resulting in exceptional user experiences.
I am excited to embrace new challenges and demonstrate my ability to deliver high-quality UI/UX designs that drive user engagement and business success. Explore my portfolio to see examples of my work and the impact I have made in the field of UI/UX design.