Hi, my name is Hector L. Santiago, and I'm a UI/UX Designer.
Welcome to my digital realm. I'm a passionate UI/UX Designer dedicated to crafting intuitive and impactful digital experiences that drive conversions. By integrating user-centric design methodologies and Conversion Rate Optimization (CRO) strategies, I create solutions that are not only visually appealing but also highly effective in achieving business goals. Discover my journey, explore my projects, and delve into the comprehensive methodologies that inform my design philosophy, ensuring seamless user interactions and measurable business outcomes.
Let's connect! Whether you're interested in collaborating on a project, discussing design methodologies, or simply wish to say hello, feel free and go to About, send me an email to hlsp@me.com, or give me a call at 281-570-9294.
Professional Background

As a UI/UX Designer based in Frisco, Texas, I offer extensive expertise honed since beginning my career in 2008 as a web designer and developer. I stay at the forefront of UI/UX design by continuously updating my skills and knowledge to align with the latest industry trends and best practices.
Career Highlights:
Design Systems and Organizational Excellence: Over the past two years, I have developed and implemented six design systems, enhancing planning, organization, and execution in the UX/UI process. I am currently focused on crafting a new Design System for Michaels Stores, applying Atomic and Functional Structures to ensure clarity and efficiency.
Mastery of Industry-Standard Tools: My skills in Adobe XD, Figma, and their associated plugins allow me to build responsive components that maintain speed and consistency across designs. My advanced proficiency with Figma, in particular, enables me to leverage constraints and auto-layout effectively.
Diverse Roles and Collaborative Achievements: My varied roles have enriched my understanding of web design and development:
  - UI/UX Designer at 7-Eleven
  - User Experience Designer at Michaels
  - UI/UX Designer at Appgate
  - UI/UX Designer at Copart
  - Lead Manager at Amazon
  - Web Consultant at Hostgator
  - Web Designer & Developer at Alpha Studio Design and Code
Technical Expertise: My technical skills span Adobe Master Collection versions 3, 4, and Adobe CC, along with HTML, CSS, and JavaScript. This blend of design and development expertise ensures effective collaboration across teams.
In every project, I prioritize user satisfaction by adhering to fundamental UX principles, focusing on user needs and ensuring interface consistency, clarity, and accessibility. I emphasize simplicity, emotional resonance, and flexibility to create intuitive experiences that engage and satisfy users. Through iterative refinement and user feedback, I consistently enhance user experience.
Explore my portfolio to discover how my approach to UI/UX design has driven user engagement and contributed to business success across various projects
Let's connect! Whether you're interested in collaborating on a project, discussing design methodologies, or simply wish to say hello, feel free and go to About, send me an email to hlsp@me.com, or give me a call at 281-570-9294.
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